2020 hasn’t been an easy year for affiliate marketing teams with many having to throw out their strategies and start from scratch. However, the pandemic has also brought key marketing opportunities for some, depending on the industry involved. Black Friday is just around the corner and now is the time to really kick off any affiliate marketing plans. Below, we offer some killer affiliate marketing tips that you should try out.
Gather the best offers
Retailers like to push their Black Friday deals online and it is often down to who can shout the loudest. As an affiliate, you will probably have some deals to promote, alongside any deals that you decide to set up yourself. We recommend that you create a Black Friday landing page that is fully optimized. Focus on keywords like “best Black Friday offers” to gain that traction.
A comparison table might also work in this case. Show your traffic the best deals and don’t forget to include those affiliate links.
Consider push ads
As we already mentioned, you’ll be competing with some strong brands to get that Black Friday traffic so you need to think outside the box. Sure, social media ads can be effective but there are plenty more options. Have you considered using push ads to drive impressions and conversion rates?
When you send ads directly to users’ devices, you can get feedback instantly. Just make sure that you include all of the important information in there to get their attention.
Try gift recommendations
This year, shopping for the holidays will be a little different to before. There will be a larger focus on online sales and products that can be purchased in this way. Black Friday is the beginning of the holiday shopping for many and so gift recommendations can go a long way.
Focus your lists on certain niches. Get inventive with your content and use info graphics where you can. The more attractive your gift recommendations look; the more likely customers will be to make that sale.
Optimize as you go
You should always aim to optimize your marketing campaigns in order to get the right results. It can be tempting to optimize before and after the campaign is over but what about during? Black Friday campaigns typically last a few weeks and so optimization is key. Find out what is working and change what isn’t.
You should be assessing the performance of your landing pages, offers and any ads. Then, once Black Friday is over, you can analyze your results and go bigger next year.
Focus on heavy promotion
Black Friday is an extremely profitable day for many and so you need to maximize this in your marketing strategy. Promote your offers in any way that you can and do a big push right at the end to really drive that traffic. Use your mailing list, post to Facebook groups and use social media ads if you can.
Your landing pages should be Black Friday focused with banners and optimized content. Don’t go at this half-heartedly because you could really see some high conversions this year.
Black Friday is just three weeks away so tighten up your strategy and put measures in place now for maximum results.