The raison d’être of a website is drive traffic and to draw potential customers and help generate leads. This can be achieved by an intelligent mix of strategies that include paid advertising, SEO, social media, and email marketing.
Website traffic is the lifeline of every business. More visitors to the website mean greater number of prospective customers coming across one’s products or services, which, in turn, will generate more sales. Hence, driving larger traffic to a website is really a no-brainer for businesses looking to make a name for themselves in the market.
Here are the five most effective ways to drive traffic to one’s website:
1. Leverage paid advertising
Most of the strategies to drive traffic are free, requiring dedicated and consistent efforts and time. Towards this end, a strategy that can be more effective, easily measurable and provide quick results comparatively will be investing in paid ads. These include pay-per-click ads, social media ads, display ads and video ads. Pay-per-click ad campaigns will allow one’s brand to be at the top of Google search results whenever a search towards that end is carried out.
Social media ads such as Facebook ads are cheaper and allow brands to set highly-specific parameters like demographics, age, behaviour, location and interests so that ads are shown to the intended audiences. Display and video ads are visual ads that can be shown on third-party websites.
2. Implement good SEO strategies
Search Engine Optimisation (SEO) is the process of increasing the number of visitors to a specific website by ensuring a higher visibility for the site on the list of results given out by a search engine. Both on-page and off-page is an essential aspect of a successful website.
Backlinks, or creating links to other websites that can drive traffic to one’s website, especially are quite valuable for SEO as they represent ‘vote of confidence’ for search engine giants like Google. For SEO that drives positive results it’s important to ensure that the website and content are updated and relevant to those seeking one’s products or services. Appropriate keywords, captivating meta descriptions and valuable, catchy content are the deal-breakers in SEO.
3. Be social
No matter who the target audience is for a business, they are bound to be on a social network somewhere. The right way of connecting with them is through creating content specific to one’s industry or products so that it can draw followers in. Even for a niche market, one can find a following with consistency and premier quality content.
Also, using the right hashtags is equally important. People have become very selective about the content they consume and hence, they are resorting to hashtags as a way to filter and streamline the influx. Using hashtags smartly will enable businesses to target the right audience so that they are directed to their websites.
4. Invest in affiliate marketing
Affiliate programs allow brands to attract more traffic by tapping into other people’s users. Companies can publish their content on other websites and pay a commission on the sales generated.
An affiliate program, once set up, can be left to go on autopilot so that one can focus on other aspects of their business. To get started, one must draw up a list of the best affiliate programs and then decide which can be appropriate for the purpose.
5. Use email marketing
Email marketing continues to be an effective channel for driving traffic to a website. It’s come a long way since the times of promotional blasts that were quite pesky for many customers. However, now email marketing involves building a well-thought-out sequence of newsletters or blogposts that can lead to more sign-ups that can forge long-lasting relationships.
In fact, even the basic and most primal welcome email is much improved than the old-school transactional kind. In its simplest form, email-marketing is a great option for showing off one’s latest blog post or for informing customers about an upcoming sale.
Summing it up
Just creating an attractive website and waiting for the right audience to chance upon it won’t suffice. The competition is tough. Businesses need to adopt strategies to grow traffic on their websites. It’s important to focus on one’s target audience and quality of content to drive relevant traffic and get amazing results.